As global consumers seek alternatives to traditional cigarettes, the market for heated tobacco products (HTPs) has surged. These devices offer a smoke-free experience by heating tobacco instead of burning it, reducing exposure to harmful substances. Among the emerging and established players in this space are HEATX, Fasoul Q1, and IQOS ILUMA i ONE—each offering distinct features tailored to different user needs.
This article provides a comprehensive comparison of these three devices, focusing on their heating technologies, user experience, and market positioning. As innovation accelerates in the heat-not-burn (HNB) sector, understanding these differences is essential for both consumers and B2B stakeholders.
Key Features of HEATX
HEATX enters the competitive landscape with a strong focus on technology, usability, and cost-effectiveness.
Advanced Heating Technology and Second-Use Capability
One of HEATX’s standout features is its advanced 360° circumferential resistance heating system, which ensures even heat distribution across the tobacco stick without combustion. This preserves flavor and reduces harmful byproducts.
Moreover, HEATX offers a dual-mode temperature control system. A lower heat setting is designed for reheating a stick for a second session, while a standard mode is available for direct, first-time use. This flexibility allows users to effectively double the usage efficiency of each stick, a unique feature that significantly reduces monthly costs.
Product Design and User Experience
HEATX emphasizes portability and comfort. Its compact size (81x44x27mm) and ultra-lightweight body (48g) make it one of the most portable options available. The device features an ergonomic, pebble-like shape for a comfortable and stylish grip.
Functionality is enhanced by an integrated LED screen that displays battery level, heating mode, puff count, and session progress. With a competitive preheat time of just 20 seconds and a session duration of 240 seconds, it delivers a seamless user experience.
Innovation Backed by a Strategic Partnership
HEATX is the dedicated HNB brand of MILLENNIUM PLUS HOLDINGS GROUP LIMITED. Its product development and technology are powered by the R&D expertise of its strategic partner, Shenzhen Qianhe Technology Co., Ltd. This partnership is backed by an R&D team of over 400 technical experts and an annual production capacity of 20 million units.
Fasoul Q1: A Budget-Friendly Competitor with 3D Heating
Fasoul Q1 offers affordability without compromising on core functionality, making it appealing to cost-conscious users.
3D Hot Air Flow Heating Technology
Fasoul Q1 utilizes a unique 360-degree airflow-based direct heating system. This method ensures consistent heating and is fully compatible with IQOS ILUMA pods such as Terea and Sentia—a major plus for users seeking flexibility.
Display Screen and User Interface
The device includes a digital display that provides real-time feedback on battery life and session duration. This feature enhances usability by allowing users to monitor their consumption habits easily. With a preheat time of 25 seconds and a session duration of 245 seconds, its performance is solid for its price point.
IQOS ILUMA i ONE: The Benchmark in Heated Tobacco Devices
IQOS remains synonymous with HNB products due to its strong brand reputation and technological leadership.
Smartcore Induction System™ for Consistent Heating
The ILUMA i ONE incorporates the Smartcore Induction System™, which heats tobacco from within without a blade. This innovative blade-free design significantly reduces cleaning and maintenance requirements. It also includes an automatic start function that activates the device upon stick insertion, streamlining the user experience.
Brand Legacy and Market Dominance
IQOS dominates key HNB markets like Japan thanks to years of brand-building and a reputation for quality. Its high-quality build, longer session times (up to 360 seconds), and robust battery life (1728mAh) make it a preferred choice among loyal users.
Performance Comparison: HEATX vs. Fasoul Q1 vs. IQOS ILUMA i ONE
Heating Mechanism and Efficiency
HEATX uses resistance-based circumferential heating, Fasoul employs hot air flow, and IQOS relies on induction technology. While each method is effective, HEATX’s system is optimized for its unique second-use capability, offering an unparalleled level of efficiency.
Device Compatibility and Pod Options
Both HEATX and Fasoul Q1 offer compatibility with popular IQOS ILUMA pods like Terea and Sentia, giving users flexibility. However, HEATX introduces a distinct advantage with its dual-mode feature, allowing for a second use of the same pod—a benefit not offered by the others. IQOS ILUMA i ONE requires proprietary Smartcore sticks only.
Build Quality, Battery Life, and Charging
IQOS leads in battery capacity (1728mAh) for up to 20 sessions. HEATX follows with a strong 1350mAh battery supporting approximately 15 sessions, while Fasoul offers 1100mAh for a similar number of sessions. All devices use Type-C charging, with HEATX taking about 90 minutes for a full charge.
Highlighting HEATX as a Reliable HNB Supplier
HEATX’s strength lies not only in its product performance but also in its supply chain reliability and corporate backing.
Backed by a Specialized Partnership
HEATX benefits from the exclusive HNB focus of MILLENNIUM PLUS and the deep R&D capabilities of Shenzhen Qianhe Technology, which has invested over $30 million in testing equipment to ensure top-tier quality assurance.
International Expansion and Manufacturing Strength
With plans targeting Japan’s annual demand of over 10 million units and an initial sales goal of one million units annually, HEATX is positioned as a scalable and dependable partner for global B2B buyers, offering a high-value proposition designed for high repurchase rates.
FAQs:
Q1: What makes HEATX different from other heated tobacco products?
A: HEATX’s primary differentiator is its second-use functionality, enabled by a dual-mode temperature control system. This effectively doubles the usage per stick, offering a unique cost-saving advantage over competitors like Fasoul Q1 or IQOS ILUMA i ONE.
Q2: Is HEATX compatible with popular pods like Terea or Sentia?
A: Yes. HEATX is fully compatible with popular pods used by IQOS ILUMA systems, such as Terea and Sentia. This allows users to enjoy both flexibility in their choice of tobacco sticks and the exclusive benefit of HEATX’s cost-saving second-use capability.
Q3: How does HEATX ensure product quality?
A: HEATX adheres to international quality standards, backed by an investment of over $30 million in advanced testing equipment. Its production lines follow protocols established by global tobacco leaders to ensure consistent and reliable output.
